In the past year, I have worked with author Mary Carroll Mooreto help her release two novels within six months of each other. There is so much to learn from this experience, I wanted to share it in a mega case study today.

Today I want to share a case study on how to engage your readers by focusing on story and emotions. As a writer, you share in your newsletter or social media because you hope it connects with people in a meaningful way. What do we all feel before clicking “publish?” Crickets — no one engaging, no one seeming to care. If you want people to feel connected with what you are sharing, focus on the emotions you hope they feel.