I’ve asked this question to writers many many times: “Would you prefer people you know buy your book, or strangers.” Their face lights up with unquestioning certainty: “STRANGERS!” But what I often find is that to build momentum in how your creative work is shared, it starts with those you already have a connection with. Today I want to explore why.

Instead of just recommending a book here and there, instead of just doing a #FollowFriday on Twitter, instead of just linking to someone, what if you gushed about them? What if you celebrated them in a big way? What if you honored what they create? What if you took on the role of someone who shares with ridiculous generosity? Today I explore the power of generosity in your platform.

Today I want to discuss two strategies for effectively marketing your writing that may seem to conflict with each other. Yet, both are essential. Here they are: #1 Consistency Matters. #2 Delight and Surprise Your Audience. 

Today I want to talk about how to reach your goals as a writer. That may be book sales, or book reviews, or appearances, or getting essays published, or developing a following, or so much else. I will cover four key areas from a marketing perspective:

1. Proximity Matters
2. Focus on Conversion
3. Understand The Marketing Funnel
4. Double Down

Growing up, Corie Adjmi was always experimenting with creativity, but grew up in a house full of athletes: “In the bookcase in my house, there were very few books, but a lot of trophies. But they always gave me the opportunity to take classes.”
That support translated into a life of dance, art, and then... writing. In this conversation, Corie shares her journey to her life as an author. Plus, how she describes her ethos for her book launch: “This is fun! How can I be creative in showing people my book, and sharing what’s inside, and what kind of great conversations can we have? And it has been amazing, a really busy two years."

Many writers and artists who consider how others will find their work look to the common channels: social media, email newsletters, and the like. But right away, they are confronted with challenges: “Um what do I share? And how often do I have to do that? And why will anyone care? And… shouldn’t I be just writing my next book instead of worrying about all this?” So today I want to talk about the value of developing a system for how you share. Does “system” sound icky? Like a thing that will trap you? It isn’t. It will set you and your creativity free. 

I'm so excited to welcome author Mary Laura Philpott onto the podcast. We discuss how she developed her career as a writer, transitioned from a traditional job office job to freelance work, and how she got her first big bylines in major publications. She tells the amazing story of how a sharing on social media lead to her first book deal, and how she got her agent. We also discuss her new book, Bomb Shelter: Love, Time, and Other Explosives. 

Have you struggled to develop the platform you want as a writer? I encourage you to hone the most powerful tool in your entire  presence as a writer: Defining your voice. Embracing your voice. Sharing your voice.

My friend Lori is renovating her home, and in the process designed this entire area for her cat's litter box. The process was takes into account the needs of the cat and her family, the details were really intricate. I find this process fascinating, because it reminds me that the details matter. That to craft something special, it takes time and attention.  In this episode, I explore some lessons that I feel great design teaches us about building an effective author platform.

Today I want to talk about how you share is a craft. Learning how to do so is akin to developing a new literacy. So many writers and creators consider "author platform" or social media as an overwhelming obligation. What if you flipped that perspective, and instead considered it an opportunity to create deeply meaningful connections between people and your creative work? 

Today I want to share a case study of the work I did with author and artist Meera Lee Patel. She is the author of four books which have sold more than a million copies in total. She has more than 50,000 followers on Instagram, and a thriving career as an artist and writer. I share the process we went through to focus on shifting her creative identity, finding confidence in sharing her voice, creating authenticity in outreach, and having a clear plan for what she shares. 

I would like to ask for your help today. Can you share your reaction to the possible title of my next book. Here it is: Share Like It Matters. In today's episode I share more about this title and what it represents in the book I'm working on. I'd love your feedback: dan@wegrowmedia.com

This is my 12th year of working full-time with writers and creators. Each day, I get to wake up and spend time with people who write because they choose to, create what speaks to their heart, and share what makes people’s lives better. Every day is a gift. Today, I want to talk about how I work with writers, and give you a behind the scenes look at the process.

Are you a writer who is trying to develop your author platform, or plan for a book launch? Well, today I want to talk about three essential tips I would encourage you to focus on. I also want to invite you to join me for a live workshop on this topic on Friday January 21, 2022 at 1pm ET. Register here: https://wegrowmedia.com/ap/

So many writers and creators I speak with feel that if they could just find their audience, then the path forward would be obvious. Today I want to talk about a concept for how to find your ideal audience, and invite you to a work session next week where I answer your questions and show examples of the practice in action.

Want to reach your audience in 2022? Start with creative clarity. My Clarity Card method is simple exercise that has filled people's lives with more time and energy to create, and the foundation to growing their platform and sharing their work. These 10 cards can change your life. Download the entire Clarity Card method for free right now, then join me Friday January 7th at 1pm ET for a work session where I answer your questions, provide feedback. Get it all here: https://wegrowmedia.com/creativeclarity/

Today I want to share 11 habits I have been working on, meant to improve not only my creative work, but my life in general. Many of these are daily habits, and I discuss not only how I'm pursuing each, but why they matter to me.

Zibby Owens has skyrocketed to becoming one of the biggest influencers in the book world in just a few years. How did she do it? What can we learn from her to establish our own platforms as writers and creators? Today, we dig into her story and specific lessons. This episode is a bit of a "reaction" to Zibby's recent interview on the #amwriting podcast (episode #293), which I highly recommend you listen to. To watch the video of this episode, go to WeGrowMedia.com. You can find me on social at @DanBlank.

There is an article that I have seen a lot of people share recently, where they talk about how Billie Eilish (97 million followers) “only” sold 64,000 copies of her book. The implication many readers walked away with: social media doesn’t sell books. Today, I unpack this conversation. It's worth noting that social media itself is just a tool, it is not the entirety of one’s platform. I also share some compelling examples who are thriving by focusing on a smaller -- but more engaged -- audience.

I recently watched a 7+ hour documentary on The Beatles, and kept finding little lessons for writers and artists on the creative process and marketing. In this episode are 23 lessons that I think will address a lot of common challenges that people face when not only creating, but considering how to balance marketing into the mix.

I talk to a lot of writers and artists who want to grow their platform, effectively sharing what they create, and reaching their ideal audience in a meaningful way. Yet, they are overwhelmed with all they feel they have to do in order to market their work. But I have found that doing less can be more effective. Let’s explore why.

Today I want to share my 5-part system for how you can conduct marketplace research, learning how readers share and talk about books online. This framework can be applied to any kind of creative work. This is a critical process for understanding word-of-mouth marketing, which drives book sales. We will use TikTok as an example, though this methodology applies more broadly to channels such as Instagram, podcasts, and so on.

I spend the last few months of every year reassessing what I create, and how I can better serve writers and creators. Every single year, I go back to the well to reconnect with my deeper purpose for this work. My goal is to help people share their creative work in a meaningful way, one that leads to fulfillment and success. Today I talk about that process and ask for your help.

I’ve been thinking a lot about what singer/songwriter Mike Mattison told me in our recent interview, about what it means to become a professional in your craft. Some of his advice can be challenging to those who go into the arts for the love of it. If you are a writer looking to get to the “next level” in your career, so much of what Mike shares may be useful. In this episode, I share five powerful lessons on how to connect with your audience.

Today, Mike Mattison dives deep into what it means to find fulfillment in what you create, as well as navigating the professional side of your work. He discusses balancing audience expectations with your own creative vision, and so much else. He has played with the Derek Trucks band and a part of the Tedeschi Trucks Band, along with his solo work. He is the author of the new book: Poetic Song Verse: Blues-Based Popular Music and Poetry, with co-author Ernest Suarez.