Today I want to share details on how one writer I’m working with is selling more books, getting rapid growth in her audience, and increasing the revenue she earns from her writing. Melinda Wenner Moyer is a science journalist and author of the book How to Raise Kids Who Aren’t Assholes. She and I began working together more than two years ago, first preparing for the launch of her book. So often, writers consider that opportunities around their book happen only at launch, but what I’m going to share below illustrates that this is just the beginning. Your book can have an amazing life and impact well after launch.