In recent episodes of this podcast, I've encouraged you to stop thinking about social media as being just about growing how many followers you have. But today I want to talk about the opposite: why having followers on social media can matter to your goals as a writer. The context I’m talking about here is why could it possibly matter that you have 100, or 1,000, or 10,000 followers on a specific social media channel? What is the actual value in doing so, beyond just “big numbers are impressive?”