As a writer or creator, I’m sure you have read that you should connect directly with your potential readers on social media, a newsletter, and elsewhere online. And when you ask “Um, what exactly do I share? How — specifically — do I do this?” You may have heard the advice of: “Just be authentic!” But that isn’t as easy as it sounds. So today I want to talk about what it means to share your work, how “authenticity” works, when it becomes ridiculously complicated, and how you can approach all of this as a craft that feels safe and meaningful.