Today, author Jennifer Louden takes us through her new book, <em>Why Bother?: Discover the Desire for What’s Next</em>, and the six-step process she guides you through to find your own path with your creative work. She also goes behind the scenes of her book launch, sharing how she got more than 170 five-star reviews on Amazon in less than a week, how she is focusing her marketing efforts, and the biggest mistakes authors make in their book launch.