"The most interesting marketing opportunities are those that are unconventional." That is how author-illustrator Lori Richmond sums up the case study we are about to present here. In today's episode of The Creative Shift podcast, we take you step by step as to how Lori discovered a way to get her work seen by millions of people in the middle of New York City. You can find Lori at LoriDraws.com and on Instagram at @LoriRichmondDraws