In this episode of The Creative Shift podcast, I interview author Brian Heiler about how he developed a thriving online community around his love for 1970s toys and pop culture. He runs PlaidStallions.com and is the author of the book: Rack Toys: Cheap Crazed Playthings. He blew me away when he told me that in order to do the layout and design for the book he wrote, he went to night school! I Oh, and we talk about the time his dad came home with 5,000 General Urko dolls from Planet of the Apes.